Small businesses new to benefits
Owners who've never offered health coverage and want a simple, affordable way to take care of their team for the first time.
Modern Health Benefits Brokerage
Health Benefits Built for Small Businesses & Independent Professionals
Ally Benefits is a tech-first brokerage helping small business owners and self-employed professionals offer modern, flexible health coverage — without the complexity of legacy benefits.
Now accepting new clients
Who We Help
Built for the businesses and people legacy benefits leave behind
We work with employers and individuals who want real choice in their health coverage — without the overhead of a traditional group plan.
Businesses ready for a better broker
Companies already offering benefits but feeling stuck with the broker they have. We'll bring fresh strategy, modern options, and a better experience.
Self-employed & 1099 professionals
Independent workers who need health coverage that fits their life — not a one-size-fits-all employer plan. We help you shop and enroll with confidence.
What We Do
Health benefits, the modern way
From individual plans to a full benefits program for your team, we meet you where you are — and grow with you.
Individual Coverage HRA (ICHRA)
Give your employees a tax-free monthly allowance to buy the individual health plan that works best for them — predictable cost for you, real choice for your team. We design, set up, and support the program end-to-end.
Individual & family health coverage
Shopping on your own or through your employer's allowance program? We help you compare plans, understand subsidies, and enroll in coverage that actually fits.
Outsourced benefits administration
Managed services for the day-to-day of running employee benefits — enrollments, questions, compliance, vendor coordination — so your team can focus on the business.
Employee benefits concierge
Even if you can't offer a formal plan, you can still take care of your people. We act as a personal benefits advisor for every employee — answering questions and guiding them through enrollment.
For Individuals & Families
Shopping for your own coverage?
Self-employed, between jobs, or just shopping for yourself or your family? Start your health insurance journey through our partner platform, HealthSherpa. We're listed as your agent, so you'll have our support every step of the way.
A note on eligibility: To shop plans and enroll, you'll need to be inside the annual Open Enrollment Period (Nov 1–Jan 15) or have a qualifying life event in the last 60 days — a recent move, marriage, new baby, loss of other coverage, and similar changes. Not sure if you qualify? Reach out and we'll help you figure it out.
What to expect
- 1Confirm you're eligible to enroll — Open Enrollment or a recent qualifying life event.
- 2Enter your ZIP, household size, and estimated income.
- 3Compare available plans, premiums, networks, and any subsidies you qualify for.
- 4Enroll right from the platform — we'll be there if you need help.
Why Ally
A tech-first brokerage with the partners to back it up
Most brokerages haven't changed in decades. We built Ally to be different — leaner, faster, and partnered with the most innovative vendors in the space so our clients get a genuinely modern experience.
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Tech-first by design
Digital enrollment, transparent quoting, and tools that make benefits feel less like paperwork.
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Best-in-class partners
We work with leading administrators across the entire benefits lifecycle to deliver allowance-based benefits programs that just work.
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One advisor, end-to-end
From strategy and setup to enrollment and ongoing support, you have a real person guiding you — not a call center.
Get In Touch
Let's talk about your benefits
Whether you're offering health benefits for the first time, looking to switch brokers, or shopping for an individual plan — we'd love to help. Book a free 30-minute consultation or shoot us an email.
Prefer email? Reach us at hello@allybenefits.co
